I developed the promotional piece for the ‘Bartender Battle’ campaign at TGI Fridays, an activation held at their Gold Coast location in Australia. The campaign consisted of an internal competition where the restaurant’s own bartenders created an exclusive cocktail, with the one most ordered by customers emerging as the winner. Capturing the freshness and dynamism of the mixology and the coastal atmosphere, we handled the photography production and editing of the drinks to integrate them into a custom-designed physical flyer. Rescuing the brand’s energy and vibrant colors, we created an identity with exclusive backgrounds and compositions, meticulously prepared for print production.